Marketing activities Essay Example for Free

Marketing activities Essay Jeans are just an ordinary piece of clothing to many people. To others, however, they are a powerful means of self-expression. This fact is confirmed by the sheer number of companies that produce jeans, including Levis, Gap, Old Navy, Calvin Klein, Armani, Guess, Miss Sixty, Tommy Hilfiger and many others. Jeans are one of many ways in which a person can send a message to other people concerning various aspects of one’s character, an easy and understandable way at that. Given the large scale of marketing activities of clothing manufacturers nowadays, if jeans did not send a message, the producing companies would invent a message for them. It is just so fascinating to impart a twist of meaning to a couple of pants so that the pubic can identify them with a particular style or trend. This is the age of individualisation and customization, and clothing manufacturers do not want to stay behind. They want to make their product specific and readily recognizable – and they do everything they can to appeal to their target audience with a specific message. For instance, Levis are now seen as a traditional American outfit, something that brings one back to the times of life on the frontier or something that our grandparents wore. Gap, on the contrary, is a more youthful, girlish look, and so is Miss Sixty. This process can be described as branding, a concept familiar to every marketer who knows that if a piece of clothing does not send a message, it is the job of the marketer to invent this message and make sure the potential buyers are able to recognise it. The marketers’ task is to plant in the mind of the consumer the idea that carrying a certain brand is linked to a philosophy, that a company does not stand merely for a set of machines with workers as appendages, that it can develop and sustain an ideology embodied in a simple pair of jeans. What kind of messages can jeans send out? First, a person can opt for a traditional or a modern design, underscoring the level of commitment to modernity and change. It is most often natural for older people to choose traditional fashion, classical fits that will last for many years without violating the norms of fashion. The young, on the contrary, will most often wear the fashions of this very season in order to underscore that they are at the forefront of fashion. When, for instance, an older person may opt for a more modern cut going to a youth venue for some reason. This can send out a message to the younger crowd that this person wants to be in many ways like them and share their experiences in different possible ways. Then there is the question to be solved as to how much sex appeal the jeans should hold. We all remember very well this trend towards super-tight men’s jeans that mostly young guys wore partly because it was fashionable and partly because they wanted to demonstrate their attractions to the opposite sex. Girls can also wear tight jeans or choose those that are very low-cut to emphasize their appeal. As with revealing clothing in general, a person wearing such clothing demonstrates that he or she is very confident of one’s ability to attract other people and happy or at least not shameful of one’s figure. This is not always the case, and those who think their bodies are distasteful are not likely to choose jeans that will reveal a large part of it. Another message linked to wearing sexy jeans is the manifestation of the desire to be liked by the opposite sex. Surely we all or almost all have this desire, but not everybody would dare to reveal it in public, either in words or in clothing. Many people are wary of being too open about this inner drive and try to suppress it as something indecent. The individual who chooses to demonstrate this natural instinct is sending a message to representatives of the opposite sex: â€Å"Look at me, I want you to appreciate me. Am I not good-looking? † Tight jeans will almost surely make guys inspect a girl’s figure more closely than that of her more modest friends even if those look like top models. She will then attract more suitors – but at the same time risks incurring girls’ anger as they recognize that she is out on a hunt and will grab a fair share of what could have been their prey. Thus, wearing provocative jeans can also be a sign of daring, ability to defy social norms and to disregard the opinion of other people. Since in most cultures flirting is reserved for informal surroundings, a person who puts on a sexy-looking pair indicates that he or she believes to be in a setting where flirting is acceptable and one can expect to find a partner. Few people would seriously consider putting on provocative jeans on a corporate outing since this would send the wrong message to the colleagues. Besides, jeans can look either sophisticated or sloppy, and this distinction, too, is meaningful. A person may choose to look sloppy in order to underscore the informality of the situation and to make others feel at ease. This effect can occur when, for instance, an official or top-level executive invents a little outing with subordinates and wants to appear in the image of a simple, down-to-earth man attentive to their needs and feelings. Choice of an upscale-looking, elegant pair of jeans may not be quite the right choice since this will remind the inferiors once again about the difference in the social status between them and their boss. A casual, sloppy pair will be more acceptable.

Free Essays on Invisible Man: Plot/Character Analysis/Themes :: Invisible Man Essays

Invisible Man: Short Plot/Character Analysis/Themes Invisible Man, written in 1952 by Ralph Ellison, documents a young black man's struggle to find identity in an inequitable and manipulative society. During the course of this struggle, he learns many valuable lessons, both about society and himself, through his experiences. The story begins with the narrator recounting his memories of his grandfather. The most remarkable, and eventually the most haunting, of these is his memory of his grandfather's last words in which he claims to have been a traitor to his own people and urges his son to "overcome 'em with yeses, undermine 'em with grins, agree 'em to death and destruction, let 'em swoller you till they vomit or bust wide open." These words remain imprinted in the narrator's mind throughout the book, although he never fully understands their meaning. His grandfather's words eventually serve as catalyst for his subsequent disillusionments, the first of which occurs directly after he graduates from high school. At this time, the narrator is invited to give a speech at a gathering of the town's leading white citizens. The speech he is planning to give expresses the view that humility is the essence of progress. Subconsciously, the words of his grandfather prevent him from truly believing the thesis of his own speech, but he gives it anyway. Instead of being shown respect for his work, however, he is humiliated by being made to fight blind-folded against other young black men, and then being shocked by an electrified rug. He pretends not to be angered by these events, yet his true feelings escape him for a moment when, while he is reading his speech, he accidentally says "Social equality," instead of "Social responsibility." After he finishes his speech, he is awarded a new briefcase. Inside the briefcase is a scholarship to the state Negro College. That night he has a dream in which his grandfather tells him to open the briefcase and read what is in the envelope. He finds that it says "To Wh om It May Concern, Keep This Nigger-Boy Running." Unfortunately, he is still too disillusioned to grasp the meaning of his grandfather's warnings. During his Junior year at college, the narrator drives for Mr. Norton, one of the college founders that is visiting the campus. During the drive, Mr. Norton tells the narrator that he is his destiny.

Bollywood Museum-Architectural Thesis

BOLLYWOOD MUSEUM, MUMBAI The museum for Indian cinema referred to as BOLLYWOOD MUSEUM, is an initiative by Ministry of film and broadcasting, Govt. of India to celebrate 100 years of Indian Cinema. The aim of project is to enlighten the people and future generations about the glory of our cinema industry and enlighten them about the people who made our country the largest cinema industry of world. As per the brief from the ministry, the major exhibits in the museum would be: Artefacts, equipments like Cameras, Editing, & Recording Machines, Projectors etc. Costumes, Photographs and other material are proposed to be kept in the Museum. The properties, dresses, sets, tapes, vintage equipment, posters, copies of important films, prints, promotional leaflets, developing equipment books, biographies, sound tracks, trailers, transparencies, Cinema magazines, statistics covering film distribution etc. to be displayed in a systematic arrangement depicting the history in a chronological manne r, will be procured through donations and also by purchase.There will also be a Museum shop which will sell the copies/photographs etc. of the vintage items, books and booklets on the work of noted film makers and mementoes. The site chosen for the project is in the premises of the Film division office on Pedder road in south Mumbai. The site consists of existing office buildings, a library building in dilapidated condition which would be replaced by a new building in the design and a century old construction known as Gulshan Mahal. The rejuvenation of this building forms the major architectural concern for the project.This building awarded with Urban Heritage award in 2001 was formly used as a shooting set and now would form the main component of the complex design. The building would be rejuvenated with an active plaza in front of it. The design of the museum was evolved from the basic unit of film industry†¦ the reel. The form of the building was inspired from the spooling f ilm over the reels. The circulation of the museum aims at giving the visitor a complete route of the Indian cinema industry from production to people, evolution to screening. The route of circulation defines the shape of building.The dynamic form of the building makes it ‘filmy’. The design process started with identification of the programmes to be introduced in the building. The programme was divided into three major categories based on function named as museum, commercial and library. The museum building would house the administrative areas and the exhibits of the museum. The new library building is planned to replace the existing library building which was in dilapidated condition. The commercial area was planned to house a souvenier shop, cafeteria and a restaurant.All the three areas were made approachable through the same plaza from the drop off point. The drop off point amidst the three building complexes was intended to give the visitor a feeling of apparently entering the building from the car. The design of the complex was made to frame the Gulshan Mahal in the new building, as viewed from the drop off point. The visitor is given a grand welcome in the museum building with a grand atrium with a skylight on top which introduces light inside and hence visually adds to the volume of the space. The museum galleries were designed as per the given requirement of the exhibit by the ministry.The exhibits were divided as per their use in industry and its impact. Apart from the given requirements, some new galleries were introduced. The circulation of the building starts with the introduction gallery and with each changing exhibit area, the level rises upto 1m and hence viewing the different stages of production of a movie, the visitor reaches the higher level of building exhibiting the costumes and props used in the industry. from where it moves to the other part of the building through a connecting bridge exhibiting the life and works pf Dadasa heb Phulke known as the father of the Indian Cinema.The similar concept of rising levels with the exhibits apply for the subsequent exhibition of the changing trends in the movies. Reaching the higher level, the visitor passes through the gallery exhibiting the life and works of film makers which connects the library building to the commercial building. Repeating the concept of rising levels, with music and dance galleries, the visitor reaches back to the museum complex through the gallery of life of actors/actresses. The highest level houses the screening area which intend to screen the rare and special movies or may be used while film festivals. he route of the museum acts like the film spooling over the three reels of musum, library and commercial building and thus defines the overall shape of the museum. The rising levels, connecting bridges give it its dynamic shape. The central plaza in front of the Gulshan Mahal is intended to add activity in the complex making it more lively and thus gives a welcoming approach to the Urban Heritage building which has lost its importance over time. This building shall be retained as a live shooting set which would act as a museum for the equipments used during shooting.An informal seating space in the plaza is planned to address the groups educating them about the place and the industry. The concept behind the planning of Bollywood museum is to create a sculpture that relates to the industry it is exhibiting with interesting twists and turns which adhere to our masala Indian Movies. ——————————————– [ 1 ]. Source: NATIONAL MUSEUM OF INDIAN CINEMA Ministry of Information & Broadcasting Government of India Films Division Complex 24-Dr. G. Deshmukh Marg, Mumbai-400 026. Email : [email  protected] org / website : www. filmsdivision. org

Global Economic Meltdown Of 2008 - 1477 Words

To establish effective policies in order to enhance ethics in corporate America and prevent significant catastrophes such as the global economic meltdown of 2008 we need to propose new ethical policies and standards in our corporate system. Ethical issues must be on the strategic agenda! Integrity management should be a priority not only because it is legally required, but because it is the right thing to do. This memorandum will analyze the proposed ethical policies such as strengthening auditors’ independence and strengthening audit committee to make reforms in existing corporate sector. Strengthening business ethics by improving audit quality One of the most important factors that plays a huge role in the success of a company – is ethics, which can have long-term impact on the company. It does not matter how high the company’s profitability level is, if there is unethical behavior or a lack of corporate social responsibility it will eventually damage company’s reputation and make it less appealing to stakeholders. The last global economic crisis that cost the world trillions of dollars, a continued recession, millions of lost jobs, a huge loss of confidence in financial markets and a reversal in our efforts to cure global poverty was result of the combination of several leading factors; and the failure of business ethics was one of these factors that strongly contributed to this global financial turmoil. It is proven that during economic recession many companiesShow MoreRelatedThe Financial Meltdown Crisis : Luis A. Santiago Gaetan1387 Words   |  6 PagesThe Financial Meltdown Crisis Luis A. Santiago-Gaetan University of Massachusetts-Amherst Introduction In March 2008, the government of the United States was abruptly confronted with the first signals of what later became the greatest financial crisis in U. S. history since the Great Depression. The beginnings of the financial crisis began with the government intervention or bailout of Bear Sterns, the smallest of the five giant Wall Street investment banks, but the first one known to be in financialRead MoreThe Wall Street Meltdown1627 Words   |  6 PagesThe Wall Street Meltdown The Meltdown is a PBS special on the events of the financial crisis of 2008, in a timeline format, revealing the thinking behind decisions made during the fateful months before the stock market crash in August of that year. Some financial gurus on Wall Street devised a plan to bundle several mortgages together into a group, and then selling that bundle to another group of investors looking to invest in securities. The lender did not need to earn money from the loans heRead MoreEssay on The Subprime Mortgage Crisis1374 Words   |  6 Pagessituation. The main focus now is to preventing a continuous meltdown. The first step to cure the situation is taking immediate and corrective action. Kevin Alexander Gray states â€Å"We‘ve got to do more to stem the tide of foreclosures and stabilize communities throughout the country,† (Gary, 2009). In order to thoroughly understand the impact this crisis has had on the economy, it will be important to look at what has really promp ted this housing meltdown. The immediate cause or trigger of the crisis was theRead MoreFinancial Crises And Its Effects On Global Economic Crisis1068 Words   |  5 PagesThe 2007-2008 Financial Crisis- Its Causes and the Involvement of the FED The financial crises that occurred in 2007-2008 had such a big impact on the world that it is now considered a global financial crisis (GFC) or global economic crisis. It is commonly believed that it began in July 2007 with the credit crunch; U.S. investors lost trust in the value of subprime mortgages which caused a liquidity crisis. This had the effect that the U.S. Federal Bank injected a large amount of capital into theRead MoreThe Success Of Canadian Banks Essay821 Words   |  4 Pagesattracted that much of attention of the whole world until the subprime meltdown in 2007/2008. Canada was the only G7 country that did not have a government bank bailout. Canadian banks remained profitable through the crisis. A World Economic Forum report ranked Canada first among 134 countries on the soundness of its banks. This paper aims to analyze persuasive reasons for the remarkable success of Canadian Banks in the subprime meltdown. Regulations have been set before the crisis. However, differentRead MoreBanking Industry Meltdown: The Ethical Financial Risk Derivatives1485 Words   |  6 Pagesï » ¿Banking Industry Meltdown: The Ethical Financial Risk Derivatives Objective This work will examine the case Banking Industry Meltdown: The Ethical Financial Risk Derivatives and determine which moral philosophy is most applicable to an understanding of the banking industry meltdown and explain the rationale. The case study will be analyzed and white-collar crimes considered as to whether they are different in any substantive manner from other more blue-collar crimes. This study will determineRead MoreSpain s Participation Of The European Union1671 Words   |  7 Pages Europe sits in the wake of the worst economic crisis the world has seen in years. After an economic boom fueled by loose credit lending, many countries are left with massive amounts of sovereign debt following the financial meltdown of 2008. The contagion sent waves of economic turbulence across the European Union. Spain was dealing with a housing-market bubble which burst while the EU dealt with a widespread financial meltdown. With the economy in shambles and thousands of Spanish citizens u nemployedRead MoreReit Case Study846 Words   |  4 Pagesthe harsh economic times, which culminated in the last global economic meltdown. The harsh global financial meltdown, which swept across the world during the new millennium, came with more dramatic volatility in prices of the REIT than with the commercial real estate. The economic downturn proceeded for long, and by the time the crisis had passed, it took quite long for the organization to return to normalcy. The share prices of REITs plummeted by a high rate of 67% by the end of 2008 and the beginningRead MoreEconomic Meltdown2698 Words   |  11 Pagesmarket and the worldwide economic damage that followed in 2008 and 2009 made people know the term economic meltdown (ehow.com, 2011). And the year 2011 proved to be a epic one in world history and brought dramatic change to many parts of the world - change that require cautious and serious analysis. International developments since World War II have drawn the nations of the world closer together in a global economy in which labour and capital move across borders. When an economic crisis in one area spreadsRead Mo reThe Subprime Mortgage Crisis in the U.S Essay1586 Words   |  7 PagesThe argument over who should be at fault for the subprime mortgage crisis and housing market collapse in the United States has been a heated debate. Even though home foreclosure keeps rising, there should be some accountability for the economic meltdown resulting from the subprime mortgage situation. Should we blame banking institutions, mortgage lenders, brokers, and investors for this crisis? Should minorities be blamed for recklessly accepting loans and defaulting on them after realizing they