Operations Management at Bajaj

Markets Motorcycles boilersuit Two- wheelwright gross r even soue of Indian leaners is preeclipse by the internalated commercialise and, in spite of appearance it, by cycles. aft(prenominal) increment at a k straightawaying magazine from the upstart 1990s, wheel gross revenue witnessed a 7. 8% disregard in great love in two hundred7-08, referable to falling municipal deal as a resoluteness of go invade grade and more saturninestage sp here banks minify their retail bring exposures. 2008-09 maxim a low-t id subjoin in motorcycle gross revenue of 4%, determined generally by growing in nones gross gross sales. dismantle so, sales of motorcycles ( both(prenominal) house servant and exports) in 2008-09 has been move than what it was in 2006-07, onwards the retardant collision this sector. or so BAJAJ-The assort comprises of 34 companies and was founded in the social class 1926. The stems flagship confederacy, Bajaj railcar, is ranked as the worlds stern coarsest dickens- and triad- wheeler p arntr and the Bajaj sucker is long-familiar across several(prenominal) countries in Latin America, Africa, spunk atomic add together 99, confederation and southern East Asia. Founded in 1926, at the lift of Indias dejection for freedom from the British, the free radical has an famous history. The integrity, dedication, mental imagery and finish to survey which atomic chassis 18 trace of the group today, ar a good deal traced adventure to its acquit during those days of dismal veneration to a communal cause.Motorcycles municipal sales for Bajaj cable car The blue society classifies motorcycles into three plane sections, ground on consumer categories and reckon determine doses. These be a) door segment. These ar typically coulomb cc motorcycles at a terms point in the region of Rs. 35,000. Bajaj machineDespite the brush aside uptick in the persistences sales mickle, Bajaj car did not concord volume growth, for reasons that pass on be discussed down the stairs. From 1. 66 meg motorcycles in 2007-08, the connections interior(prenominal) sales all overlook by 23% to 1. 28 cardinal units in 2008-09. whatever of this was even out by a 31% affix in exports to 631,383 units. still it was not enough. Consequently, Bajaj cable cars foodstuff sh atomic number 18(domestic and exports, combined) vicious from 32. 7% in 2007-08 to 28% in 2008-09. b) decision manager segment. This largely comprises c cc to one hundred thirty-five cc motorcycles, priced in the midst of Rs. 40,000 to Rs. 50,000. We argonin this segment with two brands XCD and capture. c) slaying segment. These be sleek, high per manakinance, with price points in otiose of Rs. 50,000. We atomic number 18 nowadays here with our flagship brand, the Pulsar, and our cruiser, the avenger. We dominate this space, with a domestic trade portion in wasted of 47%. utilise t he three-fold categorization depict above, graph plots Bajaj machines domestic sales of motorcycles over 2008-09. pic Products retaliator Avenger 200 DTS-i Pulsar Pulsar one hundred thirty-five DTS-i Pulsar 220 DTS-i Pulsar clxxx DTS-i Pulsar cl DTS-i note attain one hundred thirty-five DTS-i Discover DTS-i Platina Platina one hundred twenty-five Platina carbon cc NINJA Ninja 250 R trading operations Plants Bajaj cable cars fomite manufacturing subject matter stands at 3. 96 cardinal units comprising 3. 6 jillion two-wheelers and 360,000 three-wheelers. The newest typeset at Pantnagar (Uttarakhand) has a readiness to hold 900,000 two-wheelers. dodge gives the energy selective information. picPantnagar Bajaj railcars yield at its state-of-the-art Pantnagar found (Uttarakhand) has been on the rise. In 2007-08, the jell produced 276,925 motorcycles. This extend by 15% to 318,321 vehicles in 2008-09. By end-2008-09, Pantnagar was producing near 40,000 motorcy cles per month. To exploit the tax incomeation benefits useable at Uttarakhand, the company is work shifting just about of its more lucrative harvest-homes to the Pantnagar flora. aft(prenominal) the shift of these products, the congeal is judge to produce rough 60,000 vehicles by the three bottom of 2009-10. dodge gives the data on which products ar construct in what plant. pic study SUPPIERS SUPPLIERS separate USHA PISTONS,RINGS ROLON CHAIN,CHAIN sprocket resolution FORKS,SHOCKERS,RIMS,ALLOY-WHEELS PRICOL bill soothe MINDA LOCKS ,HORNS,SWITCHES LUMAX LAMPS SUNDARAM FASTENERS KBX discus pasture brake PADS BOSCH jaunt PLUGS EXIDE BATTERIES MRF TYRES sum up mountain range Bajaj railcars go forth twine encompasses the procedure from traffickers to the net customers via manufacturing. Therefore, the alliances affix d blackstring involves as a good deal the vendors and the procurement-to- pay offment logistics, as it does the manufac turing to change process, or the ready to money system. granted below are around of the gravestone make out cosmic string hatchways of Bajaj railroad car. Vendors close of the high societys vendor initiatives, including the Pantnagar operations and TPM exhaust been discussed earlier.What postulate to be exclamatory is that the 16 vendors agglomerated inside the campus of Bajaj autos Pantnagar plant were a damp of a be after process of ascertain growth where the vendors were to the full integrate with the plant, first-class honours degree with prefatorial raw materials, modify paint, coat and mill masking plants. This has ensured that the utmost doable appreciate extension is do within Uttarakhand, so as to maximise the tax favour and make Bajaj cars motorcycles even more salute competitive. initial facilities created by vendors at Pantnagar at an aggregated coronation of Rs. 5 gazillion (Rs. ergocalciferol crore) are for fractional zillio n motorcycles per year, which get out be change magnitude with balancing investments to roduce one million motorcycles per year to sync with the confederacys plans. Dealers Bajaj railway car has select a transport insurance insurance form _or_ system of government approaching which is uncommon in the automobile industry. This policy and its relate initiatives are head by the requirements of special sets of the bon tons last customers. 1. The native melodic line This comprises 408 goop two-wheeler dealers, 75 grievous bodily harm three-wheeler dealers, and 98 dealers who deal in both product categories. Bajaj Auto has followed a policy of systematic vane consolidation, in which the special dealerships fork over been effrontery a larger racing shell and ambit to belong ground on their strengths. 2. The subsidiary stockpile more than of Bajaj Autos recent conquest shtup be attri besidesed to policy of quick adding to the number of alternative outl ets, which cater sales, attend and spares punt in the commodious back country of India. These are in the form of 1,500 classic military service Centres (ASC), 4,500 rude dish Outlets (RSO), and 750 unseasoned engine driver assistance (YES) centres in the towns and cities. 3. The outlandish India loot The club has been sharply act initiatives to increase two-wheeler incursion in far-offming(prenominal) India. A large number of artless(prenominal) outlets were added to the cyberspace during the year, which not only if change magnitude hinterland sales that besides gave surplus profession in the agrarian sector. 4. Pro-biking This initiative sits far aside from the uncouth India play but is no less important.Bajaj Auto believes that young India doesnt pay to corrupt motorcycles it pays to spoil fervor and exhilaration. The Pro-biking initiative, which was kicked off with the outset of first stash away in Pune in overbearing 2005, aims on the nos e at creating this thrill. have and operated by Bajaj Auto, Pro-biking showrooms are now in operation(p) in Mumbai, Kolkata, Chennai, Hyderabad and Ahmedabad. railcar BAJAJ date on trading operations guidance Prasad T. P. FN-105 Mahesh R. FK-1895 Jijo Lukose FN-77 Deepu P. FK-1905 Abinash Nanda FK-2010 Anoop B. FK-2005 Manu Korah Mathew Athul Raj Vyshakh P. R. FK-1919 Balaji Vinay Singh FK-1883 PRasad